Payouts

The iGaming industry has been experiencing exponential growth in recent times, driven by technological advancements, increased mobile accessibility, and the proliferation of online casinos and sportsbooks. One key technological advancement driving this expansion is AI, which enhances player engagement through personalised gaming experiences and optimises casino operations by analysing player behaviour, while, in parallel, advanced payment solutions enable fast, secure, and compliant transactions for players and operators.

Importantly, the innovations on display in the payments industry have been integral to iGaming’s rise, particularly in driving demand for instant payouts. This may be a relatively simple process in the physical world, but when facilitated online, it can be complex for iGaming operators and payment providers, especially in cross-border transactions.

Payments, fraud and the need for balance

It reflects a broader trend the iGaming sector is addressing — taking advantage of new opportunities while effectively countering any risks that arise.

Payment providers are focusing on speed and instant payouts these days, but of course, there are many challenges, such as changing regulations and catching fraudsters, which is a hot topic in the industry right now.

— Yeva Avagyan, Head of Commercial at Affpapa

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In other words, fast payouts in iGaming must be balanced with strict fraud prevention and regulatory compliance.

Yeva touches on a common issue faced by any industry experiencing rapid growth: ensuring sustainable growth and overcoming challenges as new areas are explored, especially for affiliates, payment providers, and operators working together in fast-growing iGaming markets.

It is the same sentiment shared by the leading payment provider SPAYZ.io.

I think we need to have a balance between all functions — loyalty, speed of transactions, and so on.

— Tatiana Sokolova, Chief Marketing Officer at SPAYZ.io

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Balancing different aspects of payments, such as transaction speed and loyalty programmes, is key to success for iGaming operators and the payment service providers (PSPs) supporting them.

Why relationships between affiliates and PSPs matter

One critical area in this ecosystem is the relationship between iGaming affiliates and payment providers (PSPs). Affiliates are responsible for driving traffic and revenue, but they often face hurdles such as delayed payouts, high transaction volumes, and fees. If not professionally handled, these payment frictions can undermine the relationship between the two entities.

Both Tatiana and Yeva agree that building trust and loyalty between platforms, affiliates, and payment providers is a vital component of success. Transparency, clear communication, and strong partnerships help foster long-term relationships.

When both parties know exactly what they're doing, if there's great communication, and whether you're an affiliate, provider, or any type of B2B, if you have a clear vision and treat your partners not as transactions but as collaborators, I think it's a match made in heaven.

— Yeva Avagyan, Head of Commercial at Affpapa

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Ensuring that affiliates have access to the best payment options is another priority. Companies like SPAYZ.io are dedicated to helping iGaming businesses find competitive rates and navigate various payment methods.

I know that some affiliate programmes for iGaming products have special PSP departments, and SPAYZ.io is always here to help such companies interact with their PSP department. They're always looking for the best rates and options to guide their clients through different payment methods. That's why we're here!

— Tatiana Sokolova, Chief Marketing Officer at SPAYZ.io

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The future of iGaming and collaboration

Looking ahead, 2025 is set to be an exciting year for iGaming. The sector is on track to achieve over 11% CAGR from now through at least 2030, according to recent online gambling market forecasts, underscoring the strength of the growth outlook. Such strong prospects mean we will see new players exploring opportunities across payments providers, iGaming platforms, and affiliate marketers in both established and emerging industries. As such, it is important for the industry to provide regular avenues for collaboration among all parties: events, networking clubs, and dedicated iGaming conferences, to understand new trends and pinpoint new opportunities. It’s an approach that Affpapa is taking.

It's very exciting! 2025 is going to be packed for us. We're starting today with our first iGaming Club event of the year, and then we'll have our iGaming Club at the Malaga conference in May. I'm very excited about that, it's going to be twice as big. We'll also have our Satellite events and iGaming club events throughout the year, and we're currently targeting Cancun as our next location for our conference. We're very excited to host everyone!

— Yeva Avagyan, Head of Commercial at Affpapa

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With major events on the horizon and ongoing innovation in payment solutions, the iGaming industry is poised for significant growth. Companies that prioritise trust, transparency, and efficiency will be vital to this success.